Our Story · Est. 2024
Bold faith. Real recovery.
The story behind NVUS Hearts.
Founder's Story
In 2020, during the height of the pandemic, I found myself locked in a jail cell. Isolated, battling severe depression, and trapped in the grip of drug addiction. I was completely lost, brokenhearted, and empty of purpose. In that forced silence and deep isolation, I picked up a torn-up Bible left behind in my cell. It was the first time I had ever truly read Scripture. In those pages, I found hope. I found a lifeline. And eventually, I found a vision.
NVUS HEARTS was born right there in the dark. The name means taking a completely broken heart and mending it through faith.
I don't just put logos on fabric. Because of where I've been, I design and manufacture every single piece of this heavyweight streetwear with obsessive care. To me, these garments are a personal reminder that no matter how deep you have fallen, you are never beyond God's reach.
Our Purpose
NVUS HEARTS is made for the misunderstood, the hopeless, the addicted, and the brokenhearted who feel like giving up on life. We are living proof that redemption is possible, that your past does not define your future, and that faith truly can move mountains. When you wear our brand, you wear a testament to survival.
Keith, Founder
The Build
The first sale was five dollars. One shirt, founder-printed in a basement on a press Keith set up himself. Day-one marketing budget was zero. He held a yellow cardboard sign at a train station that read “million dollar dreams. believe in me.” He sold from a folding table at a street fair. The photo of Dana White standing next to that table is real.
Two years later, four lines are out: Living Proof, God Over Everything, I Am, and Dept of Christ. Every order is still founder-printed by hand. Keith serves at the church that walked with him through recovery, and 10% of every order supports recovery and prevention of substance use disorder through Herren Project.
Still here.
What NVUS Means
NVUS sounds like “envy us.” It's the opposite. The name carries the turn, from an envious heart to a mended one, from wanting what wasn't his to giving what is. A broken heart, mended through faith.
“No matter how deep you have fallen, you are never beyond God's reach.
Wear the testimony.
10% of every order supports recovery and prevention of substance use disorder through Herren Project.
