Proud Partner Of
10% of every order supports recovery and prevention of substance use disorder through Herren Project.
NVUS Hearts was born in a jail cell and mended by faith. We exist to fund the road back.
Why we give
NVUS Hearts started in a jail cell, a torn Bible, and a baptism.
Keith built this brand from the ground up. He came up the hard way, found his footing, and started pressing shirts on a heat press in a Boston basement, one at a time, for the people walking the same road he walked. Recovery is not a marketing angle here. It is the reason NVUS Hearts exists.
So when it came time to choose where the giving goes, it could not be a name pulled off a list. We chose Herren Project because its founder, Chris Herren, lived it. He tells his own story not as a highlight reel but as proof that a person can be rebuilt. Their work meets people exactly where we have all been: families trying to hold on, someone reaching out for the first time, the long quiet work of staying well. Free, hope-centered, and human. That is the road we walk, so that is where 10% of every order goes.
Read Keith's full story →$0
Set aside for Herren Project
10% of every order, transferred monthly.
Where the rebuilt are
Worn in 14 states.
Every shirt on this map put 10% into recovery.
Aggregated by state to protect every customer. Counts under 3 show as “<3.”
What your support funds
Herren Project
A national nonprofit providing free resources and support to help individuals and families navigate recovery, prevention, and substance use challenges. Founded in 2011 by Chris Herren.
Recovery support
Care navigation and long-term recovery support for people doing the daily work of staying well.
Family & community
Support for families and free online groups, so no one walks the road back alone.
Prevention & access
Prevention and wellness initiatives, plus scholarships for recovery housing and coaching.
The shirts that fund it
Every one of these sends 10% to recovery.
Wear the comeback. Fund the next one.
10% of every order supports recovery and prevention of substance use disorder through Herren Project.
Shop the collection →Donations are made to Herren Project, a national 501(c)(3) nonprofit, through the Friends of Herren Project fund.